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Value Log: ideas that drive results

Articles on web design, SEO, and digital strategy for businesses that want to grow online.

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7 reasons to invest in a professional website (beyond selling)
Digital Strategy17 March 2026

7 reasons to invest in a professional website (beyond selling)

A professional website isn't only for selling. Seven reasons to invest in one, from credibility to control, even if it never sells anything directly through it.

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Instagram attracts, the website converts: why you need both
Digital Strategy6 March 2026

Instagram attracts, the website converts: why you need both

Investing in Instagram isn't enough. Instagram attracts, the website converts, and each does a different job. Why a business that wants to grow needs both.

Read more →
Execution isn't strategy: what makes a website generate business
Digital Strategy4 March 2026

Execution isn't strategy: what makes a website generate business

You can redesign the website, modernise the design, and still sell no more than before. What makes a website generate business isn't the execution. It's the strategy that comes before it.

Read more →
5 signs your website is costing you clients
Web Design19 February 2026

5 signs your website is costing you clients

Your website may be turning clients away without you realising. Five patterns that undermine a business's credibility online, and the foundation flaw behind all of them.

Read more →
All articles
7 reasons to invest in a professional website (beyond selling)
Digital Strategy17 March 2026

7 reasons to invest in a professional website (beyond selling)

A professional website isn't only for selling. Seven reasons to invest in one, from credibility to control, even if it never sells anything directly through it.

Read more →
Instagram attracts, the website converts: why you need both
Digital Strategy6 March 2026

Instagram attracts, the website converts: why you need both

Investing in Instagram isn't enough. Instagram attracts, the website converts, and each does a different job. Why a business that wants to grow needs both.

Read more →
Execution isn't strategy: what makes a website generate business
Digital Strategy4 March 2026

Execution isn't strategy: what makes a website generate business

You can redesign the website, modernise the design, and still sell no more than before. What makes a website generate business isn't the execution. It's the strategy that comes before it.

Read more →
5 signs your website is costing you clients
Web Design19 February 2026

5 signs your website is costing you clients

Your website may be turning clients away without you realising. Five patterns that undermine a business's credibility online, and the foundation flaw behind all of them.

Read more →